This Just In: “Heart Out” Music Video // The 1975

It’s not new knowledge to hear that we here at SNS have been anxiously awaiting the release of The 1975’s newest music video, and seeing as “Heart Out” is a favorite of both mine and Joyce’s, we’ve been curious to see the band’s approach to telling this song’s story. Known for their concept videos that run the gamut from the heart-wrenching and cinematic (“Robbers“) to the tongue-in-cheek displays of their “aesthetic” (“Girls“), we knew The 1975 would have something entertaining; and boy did they not disappoint.

As a nod to lead singer Matthew Healy’s favorite phrase of 2013 – “we’ve been a band for ten years” – the “Heart Out” video has mini-members performing their hit to a crowd of parents and grandparents at a school talent-show. As humorous as it is to see young kids impersonate the four now adult members of the band, what’s even funnier is how accurate the depiction was in the music video. Speaking as someone who has seen them live multiple times – that is exactly what it is like to see The 1975 perform. The video featured fog, strobe lights, and the band’s signature rectangle light fixture. The only things missing were the screaming girls and Matty’s ever present bottle of wine, of course.

– L