This Just In: “Magic” (Music Video) // Coldplay

Compared to the video for Coldplay’s first single off their 6th LP, Ghost Stories (out May 19 2014 eek!), this is much more what we’ve come to know as a Coldplay music video. Magic’s black and white aesthetic and dramatic plot line is very reminiscent of quite a few of the bands most beloved music videos that lead you on a journey – I’m thinking specifically of videos like The Scientist, Charlie Brown, and especially the magnificence that is Hurts Like Heaven. Interestingly, unlike with Mylo Xyloto, there doesn’t seem to be a steady aesthetic yet, but there’s still time for that to manifest.

– L